“Secrets Of Improving Your Lap Times, Gain Insight Into Car Preparation While Having Fun”

   Claim Your Seat Now!

28th Annual High Performance Racing Seminar

Live event will be conducted virtually via zoom

Five-Star line-up of racing professionals to share their deepest secrets and knowledge on topics you must know now to improve your racing skills.

Now is the perfect time to tune up your mind and car for the 2023 racing season by you attending this live seminar via Zoom.

For 27 years, racing gurus from across the land have come to the Pacific NW sharing their expertise with those who have chosen to attend our live seminar. Those who have attended raved about all that they learned and got a big head start on the season by getting mentally tuned up and learning car setup tips known only to the pros.

This year we are currently assembling  another colossal group of racing professionals who will not only share their insider secrets, they will share current thoughts and innovations all with the goal of helping you improve your racing skills, your car set-up and thus your performance. Of course, improvement in these areas enhances your enjoyment of racing. Few things are more frustrating than going to the races, being slow and having no idea why. This seminar will fix that, I guarantee it.

James Penrose

James Penrose

James Penrose is an expert at driver safety.  He worked for several years with Arai on their Formula 1 helmets and worked tirelessly to get the HANS device accepted in Formula 1.  During that time James, assisted top drivers with customizing their safety gear so that it fit properly and comfortably.  Drivers such as World Champions Keke Rosberg, Sebastian Vettel, Nicki Lauda, Damon Hill and others.

Here’s what Nicki Lauda said about James, “I doubt the HANS device would be in Formula 1 without James putting his arse on the line when no one else was prepared to.  Likewise the carbon helmet when many others said it wasn’t needed when he first proposed it in late 1990.  James doesn’t give up on safety….”

Late in 2011 Level 5 racing in IMSA, asked him to assist in ‘driver-nannying’ – that with assisting Audi on their driver safety & cockpit ergonomics primarily on the WEC Le Mans e-tron Quattro cars has kept him busy for some years.

Here area few of the topics James is going to share with you:

  • Knowledge of safety gear – from helmets to HANS
  • Examining your driver’s compartment for comfort and safety
  • Race weekend management of your equipment including radio check out and drink system management
James Walker Jr.

James Walker Jr.

James Walker Jr. is the author of the book High-Performance Bake Systems:  Design, Selection and Installation.  Holding a competition license in SCCA and IMSA, he has been competing successfully the past few years in the SRO World Challenge.  James worked as Engineering Manager for Vehicle Development for Delphi and Brake Control engineer for Ford, Bosch, and GM.  His book has sold over 10,000 copies and he will be sharing his vast knowledge of race car braking systems targeting the subject of balance bars, proportional valves and why all this matters.

James spoke several years ago on the topic of oversteer and understeer and the participants were overwhelmed by the useful information he provided.  This is to say nothing of his animated and humors presentation skills.

Here area few of the topics James is going to share with you:

  • Knowledge of balance bars and proportioning valves and why you need to know how to adjust them
  • Explaining the implications of altering the brake balance
  • Effects on the brake balance by changing calipers, rotors, and pads
  • Race weekend management of your equipment including radio check out and drink system management

For 25 years, over 1,000 racers have made the sacrifice and expense to get to Tacoma, WA to spend the day in class. Starting in 2020, we had to change the seminar format to a virtual event conducted via Zoom.

Every effort is made  to be made to make this event special. Our speakers will take questions, we’ll record the event and make that recording available to all who attend and we’ll offer special pricing on racing products just like we did every year at our live event, so that you can take advantage of great products you need and want.  In fact the past two years, conducting the event virtually has been a success.  Attendees are on live with the speakers, there is interaction between the speakers and the attendees as well as other speakers.  Plus the event is recorded so that all who participate can see watch the event over and over to get the maximum value.  Many have said this is the best part of a virtual seminar.

Here are the details…

  • No one wants to sit in front of a computer for 6 to 8 hours, so we’ve broken down the event into two days. Saturday February 11th we’ll get going at 9 am, take a break mid-morning, have another speaker, and then finish up early in the afternoon following our guest speaker. On Sunday February 12th, we’ll start at 9 am and finish up just after lunch.
  • Each speaker will take questions and we’ll see about giving you personal access to each one if you have specific questions about your racing, car or your team. What other event of this type allows you this kind of access to the speakers?
  • We’ll record the event and make the recording available to you for FREE as part of your registration. The importance of this can’t be over-estimated. If you need to leave the live event for some reason, you won’t miss a thing plus we learn better when we have more than one exposure to a topic. So you can listen over and over to get as much as possible from each speaker.

The cost of the seminar is only $97 vs. $347 for the live event so it is extremely affordable.  This special pricing is for those who register before November 19th, 2023.  After that date the price will go up to $125.00.  Plus as one who registers early you get $25 in Armadillo Bucks to spend the same as cash during the vent to take advantage of our once a year sales on the racing products you need and want.  My business and mastermind group think the price should be much higher and charge extra for the recording. I say you are crazy if you don’t take advantage of this incredible offer.

Our guarantee…

If after hearing Saturday’s speakers, you don’t feel you’ve gotten your money’s worth, we’ll refund the entire fee and still give you access to the recording of the whole event for wasting your time. With a guarantee that strong, you’ve nothing to lose except seconds off your lap times.

Don’t take my word for it, here are some comments by a few of last year’s attendees:

“OMG! This is the BEST seminar, I’ve ever attended! Every speaker was entertaining, interesting, and informative. I learned so much that will help me prepare for, enjoy and succeed the next time I’m on the track” – James Wege

“If you missed today’s seminar, you might as well be late to the grid. Everyone who took the time to attend now knows more than you about many aspects of racing. Too bad for you!” – John Rankin, Vintage Beach Sports Racer

“I have been coming to these for over 20 years. This was the best. A definite bell ringer. The speakers were very engaging. I didn’t lose my focus for a moment. A rare occasion for me!”- Mark McClure, Formula Mazda

This seminar isn’t for everyone. If you are content to just go out and run your car without a desire to improve, then please pass this information on to someone who has a willingness to listen, learn and apply the secrets that will be shared at the event so that they can enjoy their racing more by lowering their lap times, improving their understanding of the car, and gaining great insight into the whole process of successful racing.

Register now to take advantage of special pricing available only before November 19, 2022.  Just click the registration buttons or email your entry to info@armadilloracing.com or you can call us on our toll free phone line (USA and Canada) at 888-211-9129.

Your confirmation email will be sent promptly.

Yours for Racing,


PS If you still aren’t sure what this is all about. Just click to hear an audio file of Jeff Braun as he shares some insights from a teleseminar we did in 2010. This will give you one insider secret you can use now. Most importantly it will give you a glimpse into what you can learn when you register for the seminar. Click here to listen to the 9 minute audio of Jeff Braun sharing 1 of 3 racer secrets.

This year you get James Penrose and 3 or 4 other speakers to be added soon.  In fact if you aren’t thrilled with the additional speakers, we’ll refund your entry and still give you access to our once a year seminar sales specials.  Live Zoom meeting with Q&A with the speakers and a recording of the whole event, all for just $97, if you register now.


“The virtual seminar touched upon many topics important to the race car driver.  The speakers not only presented important information in a clear understandable way, they answered questions and posed questions to one another.  They had slides that clearly illustrated the point that they were making.  The capability of watching the recording is a real plus being able to reinforce the speaker’s message.”

Bart Scott

“The 26th Annual HP Seminar was excellent.  Information on collecting and analyzing race car data was well presented and useful for an amateur team looking to upgrade our cars with video dashboards and telemetry systems..

Malcolm Ross

“Awesome day.  I’ll be back next year.  Very educational, speakers are great.  Thank you so much.”

Leo Overgaag

Space is Limited, Better Hurry!


Store Hours

Mon-Fri 3:30 PM to 8:30 PM
Sat 9:00 AM to 4:00 PM
Sun 2:00 PM to 6:00 PM
(On non-race weekends)

Our Location

1783 NE Bentley Dr. Bremerton, WA 98311